About YAWM

"YAWM" means "day" in Arabic, and that’s precisely what we aim to embody: daily inspiration and style. We provide you with stylish, modest clothing that empowers you every single day. Our vision is to make our customers feel like part of our extended family, connected through shared values of love, support, and unity.

At the heart of YAWM lies a tribute to family. The name "YAWM" is a unique blend inspired by the names of our family members, reflecting the deep bond we share and the values we hold dear. Our brand name represents more than just a collection of letters; it embodies the unity, support, and love that define our family. Each piece from Yawm is crafted with this spirit, aiming to bring the same warmth and connection into your life. Family means everything to us, and through Yawm, we hope to extend a piece of our family’s love and togetherness to you.

Crafted with care, precision, and modesty, each piece of clothing from YAWM is a testament to our dedication and vision. We personally design every item, ensuring that it embodies not only style but also modesty. From the initial sketches to the final touches, we are deeply involved in every step of the creative process.

Our commitment goes beyond aesthetics. Each design is created with careful consideration of modesty and coverage, ensuring that every garment is hijab-proof. This means you can confidently wear YAWM'S pieces, knowing they offer the coverage and elegance that align with your values and lifestyle.

We pour our hearts into creating unique designs, selecting materials, and overseeing the craftsmanship. Every piece is thoughtfully crafted with meticulous attention to detail, quality, and modesty. This personal touch guarantees that each item from YAWM not only meets high standards but also resonates with the principles of style and modesty that are at the core of our brand.

Whether it's a timeless abaya, a stylish twinset, or any other garment, you can be assured that it has been designed with the utmost care, precision, and respect for modest fashion. Thank you for supporting YAWM and being a part of this journey. Together, we celebrate the blend of tradition, style, and modern modesty.